Angus cattle grazing at sunset in an open Texas pasture
LIVE

TRACK

HerdBook

The ledger of every hoof on your ranch.

USDA 840EID-READY
OFFLINEAT THE CHUTE
VS 1-27STATE EXPORTS

Enter the Barn

Heifer in the sale ring, auctioneer calling bids, barn atmosphere
LIVE

SELL

Sale Barn

Where serious buyers find serious cattle.

VERIFIEDSELLERS ONLY
STRIPEHELD ESCROW
DIGITALCONTRACTS

Enter the Barn

Pre-dawn loading chute, livestock trailer waiting, security light
COMING SOON

SHIP

Stockyard

From your chute to theirs. Handled.

VERIFIEDHAULERS
INSUREDROUTES
WAITLISTOPEN

Join Waitlist

◆ VERIFIED SELLERS◆ USDA 840 READY◆ DIGITAL CONTRACTS◆ VENMO DEPOSITS◆ 48H RESPONSE SLA

◆ HOW IT WORKS

THREE STEPS. NO DOUBLE ENTRY.

01

LOG YOUR HERD

Add animals to HerdBook with breed, pedigree, photos. Takes 2 minutes per animal.

02

PUBLISH A STOREFRONT

Pick a brand color, write a tagline, add a listing. Takes less than 3 minutes to go live.

03

SELL WITH CONFIDENCE

Digital contracts, 2-way ID verification, and Stripe-held escrow deposits. Paperwork and payment, handled.

◆ TWO PRODUCTS, ONE RANCH

A MARKETPLACE FOR BREEDERS.
A HERD-OPS PLATFORM FOR COMMERCIAL RANCHES.

Most ranches need both. Pick the one that matches where you are today — or use them together. Your data flows between them.

◆ SALE BARN

SELL REGISTERED CATTLE ONLINE

A branded storefront on your own subdomain, verified buyer inquiries, digital contracts, and Stripe-held escrow deposits — built for small breeders who want to look professional without hiring a web designer.

  • Branded storefront (ranchname.theranchhero.com)
  • Unlimited photos, pedigrees, & age-verified listings
  • Digital contracts, 2-way ID verification & Stripe-held escrow

Best for breeders with 1–50 head

Explore the Sale Barn
◆ COMMERCIAL

◆ HERDBOOK

BETA

MANAGE 300+ HEAD WITHOUT A SPREADSHEET

USDA 840 EID-ready, Reader Mode for stick scanners, bulk weight entry, pen assignments, breeding records, and VS 1-27 exports — purpose-built for the compliance era.

  • USDA 840 EID tag validation & Reader Mode for bulk scan-in
  • Weight trends, ADG, health events, breeding cycles
  • Exportable compliance reports (VS 1-27, pen rosters)

Starts free · Pro $29/mo · Founding $19/mo (first 50)

Commercial marketplace · H2 2026

Explore HerdBook
◆ Example Preview
RH
HerdBook · Animals
◆ Painted Hills
AnimalBreedWeightADGStatus
Maple◆ Tag 024Mini Highland612 lb1.8◆ Confirmed
Juniper◆ Tag 031Mini Highland740 lb2.1◆ Bred
Clover◆ Tag 017Mini Hereford685 lb◆ Open
Willow◆ Tag 029Mini Highland498 lb1.6◆ Bred
◆ 4 of 12 animals◆ Synced
◆ Sample data — your HerdBook will show your own herd

◆ THE SPINE

ONE SOURCE OF TRUTH.

Your herd, your breeding records, your listings — all connected. Log a calf once, publish it when it's ready. Update a record, every downstream system knows.

Tour the HerdBook →

◆ THE STOREFRONT

YOUR RANCH,
YOUR SUBDOMAIN.

Custom subdomain like paintedhills.theranchhero.com. Pick your brand color, write your bio, list your animals. Buyers see your ranch, not Sale Barn chrome.

See a live storefront →
◆ Example Preview
🔒paintedhills.theranchhero.com
PH

Painted Hills Ranch

Marble Falls, TX · Since 2019
◆ Verified
◆ For SaleOur StoryProgramContact
Maple
Mini Highland
$7,400Avail.
Juniper
Mini Highland
$9,800Avail.
Clover
Mini Hereford
$6,500Avail.
◆ Sample ranch — see a live storefront →

◆ PRICING

STARTS FREE.
SCALES WITH YOU.

RANCHER

$0

One listing, basic storefront. Perfect for a single sale.

BREEDER

$29/MO

Unlimited listings, storefront, contracts, CRM. 14-day trial.

A ranch website that doesn't feel like Etsy. Finally.

— MARIA GONZALEZ · PAINTED HILLS RANCH · MARBLE FALLS, TX

◆ RANCH HEROEST. 2026

Built by a rancher.
For ranchers
who'd rather be
in the pasture.

— RYAN · BURNET, TX

VERIFIED

TWO-WAY ID ON EVERY SELLER

STRIPE

HELD ESCROW DEPOSITS

OFFLINE

WORKS AT THE CHUTE