◆ TRACK
HerdBook
The ledger of every hoof on your ranch.
Enter the Barn →
◆ SELL
Sale Barn
Where serious buyers find serious cattle.
Enter the Barn →
◆ SHIP
Stockyard
From your chute to theirs. Handled.
Join Waitlist →
◆ HOW IT WORKS
THREE STEPS. NO DOUBLE ENTRY.
01
LOG YOUR HERD
Add animals to HerdBook with breed, pedigree, photos. Takes 2 minutes per animal.
02
PUBLISH A STOREFRONT
Pick a brand color, write a tagline, add a listing. Takes less than 3 minutes to go live.
03
SELL WITH CONFIDENCE
Digital contracts, 2-way ID verification, and Stripe-held escrow deposits. Paperwork and payment, handled.
◆ TWO PRODUCTS, ONE RANCH
A MARKETPLACE FOR BREEDERS.
A HERD-OPS PLATFORM FOR COMMERCIAL RANCHES.
Most ranches need both. Pick the one that matches where you are today — or use them together. Your data flows between them.
◆ SALE BARN
SELL REGISTERED CATTLE ONLINE
A branded storefront on your own subdomain, verified buyer inquiries, digital contracts, and Stripe-held escrow deposits — built for small breeders who want to look professional without hiring a web designer.
- ◆Branded storefront (ranchname.theranchhero.com)
- ◆Unlimited photos, pedigrees, & age-verified listings
- ◆Digital contracts, 2-way ID verification & Stripe-held escrow
Best for breeders with 1–50 head
Explore the Sale Barn◆ HERDBOOK
BETAMANAGE 300+ HEAD WITHOUT A SPREADSHEET
USDA 840 EID-ready, Reader Mode for stick scanners, bulk weight entry, pen assignments, breeding records, and VS 1-27 exports — purpose-built for the compliance era.
- ◆USDA 840 EID tag validation & Reader Mode for bulk scan-in
- ◆Weight trends, ADG, health events, breeding cycles
- ◆Exportable compliance reports (VS 1-27, pen rosters)
Starts free · Pro $29/mo · Founding $19/mo (first 50)
Commercial marketplace · H2 2026
Explore HerdBook
◆ THE SPINE
ONE SOURCE OF TRUTH.
Your herd, your breeding records, your listings — all connected. Log a calf once, publish it when it's ready. Update a record, every downstream system knows.
Tour the HerdBook →◆ THE STOREFRONT
YOUR RANCH,
YOUR SUBDOMAIN.
Custom subdomain like paintedhills.theranchhero.com. Pick your brand color, write your bio, list your animals. Buyers see your ranch, not Sale Barn chrome.
See a live storefront →Painted Hills Ranch
◆ PRICING
STARTS FREE.
SCALES WITH YOU.
RANCHER
One listing, basic storefront. Perfect for a single sale.
BREEDER
Unlimited listings, storefront, contracts, CRM. 14-day trial.
A ranch website that doesn't feel like Etsy. Finally.
— MARIA GONZALEZ · PAINTED HILLS RANCH · MARBLE FALLS, TX
Built by a rancher.
For ranchers
who'd rather be
in the pasture.
— RYAN · BURNET, TX
VERIFIED
TWO-WAY ID ON EVERY SELLER
STRIPE
HELD ESCROW DEPOSITS
OFFLINE
WORKS AT THE CHUTE